SberCity
Wayfinding System in the Sales Office of SberCity Located in Rublyovo-Arkhangelskoye
Development of the wayfinding concept and design, author's supervision
The wayfinding system is seamlessly integrated into the visually rich interior space of the sales office, which spans over 5,000 square meters.
The wayfinding elements are designed as semi-transparent matte petals that visually overlap one another, creating a link between the eco-friendly interior and the high-tech branding concept of SberCity.
These wayfinding petals are mounted between multi-level wooden slats made from solid timber.
Patinated brass is actively used throughout the interior and is also employed in select elements of the textual and graphic wayfinding system.
More than 150 wayfinding elements have been harmoniously incorporated into the interior.
Additional graphic components were developed in a unified style to complement the project's main wayfinding system.
Informational plaques made of semi-transparent matte plastic were created for each apartment finish level.
The main challenge of the project was to find an organic solution that would unite the technological and ecological aspects of the SberCity brand. The showroom interior is diverse, saturated with various materials, textures, and screens — so the wayfinding needed to be noticeable, yet not overpowering. We managed to find that perfect balance and implement it precisely according to the design.
GN10 Art Director Nikita Gorbunov
The project involved Nikita Gorbunov, Valeria Erofeeva, Alexandra Prisenko