Russian Railways Corporate University

Completely re-branding of Russian Railways Corporate University

Brand platform, brand DNA, logo,brand identity, interior and campus facade design.

The font logo is based on the graphic interaction of letter “Y” elements, where the red element is reminiscent of a modern locomotive, and the dynamic upward straight line symbolizes continuous development and training.

Russian Railways Corporate University is included in Russia’s TOP 3 largest business platforms. The University is tasked with creatively developing Russian Railways employees.

Corporate identity is based on the active use of the logo, with the stroke of letter “Y” symbolizing constant development.

Corporate pattern is a recognizable visual language that conveys the idea of non-standard training. Different combinations of elements help create a wide variety of options. Signs refer to the railway and railroad transportation world.