JUSTMUST
Biologically Active Supplements (BAS)
Branding: positioning, brand strategy, naming
Identity: logo and packaging design
A vibrant brand of premium supplements
with a diverse range of 80+ products
Self-care is more than a routine – it’s a lifestyle, an act of self-love, and a commitment to overall well-being. The JUSTMUST brand
embodies high-quality self-care.
The brand’s design is centred around bold, gradient lines, printed using advanced technology with additional visual effects. Despite their minimalist aesthetic, each label feels luxurious – both to the eye and to the touch.
The supplement range includes a variety of formats and packaging sizes, catering to different consumer needs.
In creating JUSTMUST, we focused on individuals who take a proactive, continuous approach to their health, recognising that supporting their bodies is integral to a balanced life.
Launching a supplement brand is a journey in itself – one that involves developing a strategic vision, crafting a distinctive name and securing its trademark, designing a unique visual identity, and producing premium packaging for dozens of products.
Together with our client, we navigated this journey with creativity and optimism, bringing to life a bold and ambitious brand.
GN10 Art Director Nikita Gorbunov
The project involved Nikita Gorbunov, Valeria Erofeyeva, Alexandra Prisenko